Tuesday, April 28, 2015

Modern Customer Relationship Management

At April's Tech Talk Tuesday, we previewed six Modern Customer Relationship Management (CRM) Systems.

There are hundreds of CRM systems available. To focus on 6 , we looked for modern tools meet important criteria:


  • Web based 
  • Customizable 
  • Documented APIs 
  • Social Media Integration 
The six we experimented with are all excellent choices for managing customer databases. When it come to choosing one, the answer lies in choosing the right tool for the right business.

Highrise

Highrise, from the makers of Basecamp is a Simple tool that works great for any small to medium size business. It integrates well with Basecamp, so for a typical web development shop that already uses Basecamp. this is a natural choice.


Salesforce

In the presentation above, Salesforce is referred to as the 800 pound gorilla of Cloud CRM.  Salesforce is widely implemented, and even has it's own programming language for customization. (APEX).

Zoho


Zoho is the value play in choosing a CRM, giving you a feature rich CRM system and affordable pricing.  Zoho implementations are increasing faster than any other solution listed here.  They'e the rising star in Cloud solutions.


SugarCRM


SugaCRM is is ideal for clients looking to host their own CRM system.  But there's also a hosted solution available.  The product uses what they call a "commercial open souce" license.

Insightly


Insightly started of as a google app, and as a result integrates well with thing like Google Calendar.  Clients familiar Googles ecosystem should look closely at Insightly.

Nimble


Nimble is a newcomer, and has a more modern feel than other CRMs listed here.  Nimble has some impressive Social Media integration features, allowing users to easily associate customer with online profiles. A cutting edge startup would play well with Nimble.


It's been a while since we created The App Train infographic, but these are the CRM systems we are looking a t now. Thy're a just a few of the many available.  What are your favorite CRM tools?


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That's correct, there are plenty of CRM systems and by studding such slides people can actually use the right system for their business CRM analysis. Online tools today make collaboration pretty easy. Whether that’s Google docs or customized analytics tools like PanXpan's sales pipeline module.

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